To understand the audience for a text, ask yourself the . The term exigence comes from the Latin word for "demand." It was popularized in rhetorical studies by Lloyd Bitzer in "The Rhetorical Situation" ("Philosophy and Rhetoric," 1968). Music has so many rhetorical components to it. SURVEY. June Jordan's Rhetorical-Situation-Worksheet.doc In an article called "The Rhetorical Situation," Lloyd Bitzer argues that there are three parts to understanding the context of a rhetorical moment: exigence, audience and constraints. Those questions, and the Process Work assignment you turned in last week, show how we can take a piece of rhetorical writing and break it down to understand the persuasive elements used and the success of that . Audience (which all writing needs an audience of some sort), and 3. What are the rhetorical concepts of Occasion, Exigency & Kairos? The exigence was the need for a response by the President to address the people of the United States on the recent assassination of Osama Bin Laden, the leader of Al-Qaeda. . The concept emphasizes that writing is a social activity, produced by people in particular situations for particular goals. An example of a rhetorical situation that I have found was music. ); a "bridging" between the . more broadly, bitzer (2009) defines a rhetorical situation as "a complex of persons, events, objects, and relations presenting an actual or potential exigence which can be completely or partially removed if discourse, introduced into the situation, can so constrain human decision or action as to bring about the significant modification of the … What We Talk About When We Talk About "Exigence" When writing, researching, and interpreting information, people analyze their rhetorical situation in order . What is an Exigence? - Exigence The rhetorical situation refers to all of the things (aka contextual variables or elements of discourse) in a setting, place, or time that you need to consider when endeavoring to communicate with others.